Friday, November 10, 2006

Tucson Crossroads Coalition Forms

Tucson held a follow-up meeting at the Arizona Water Resources Center on October12. Seventeen organizations helped to shape a direction for our combined effort to raise awareness and participation in sustainable practices and lifestyles.

The next meeting is November 14 at 4 pm at the Tucson Botanical Garden near Alvernon and Grant. We expect a very robust turn-out. At this meeting Brad Lancaster will teach us more about the potential of rainwater harvesting for water conservation in the Old Pueblo.

Members of the City of Tucson's subcommittee on Environment, Planning and Resource Management as well as key City and County department managers have been invited. Below are summary notes from the October meeting:

AZ Crossroads Summit Follow-Up: Summary Notes
Tucson Meet-Up Notes from October 12 at the UA Water Resources Research Center

We agreed that by coming together as a coalition, we can launch an effective campaign to promote environmental literacy and build a community that values and lives in sustainable ways. With a “new face” we can approach city and county officials with a “made to order” initiative from the combined resources we each bring to the campaign. We will engage government and business to help us launch a community-wide media campaign and series of sustained events and opportunities for citizens to get involved.

We will focus on water in the first year then move to another focus topic in subsequent years.

We agreed that key sectors of our community should be invited (business, education, civic and non-profit organizations, media and government).

All materials and media should be bilingual and members of the campaign coalition should represent the diversity of cultures, interests, and age groups that make up our communities. (Be sure to include artists and writers.)

Our work will be characterized by a more holistic approach that results in focused initiatives with lasting impacts and measures of our success.

We will approach the City Council and Board of Supervisors as a coalition with a combined membership representing a powerful voting block - a coalition across community sectors that will bring them “an offer they can’t refuse.”

To market our efforts and effectively communicate key ideas, we will need business and governmental funding for professional communications strategies and materials.

We will invite David Modeer now to get involved in shaping our efforts.

Susan Williams for AAEE will serve as Coordinator of our project.

The coalition will meet bi-monthly and provide professional development and networking opportunities to increase our personal knowledge about water issues and support our work.We will strive to walk our talk in individual lifestyle and at our work places.

Our Phased Approach

Form a coalition of about 50 organizations with all sectors represented. Invite media, journalists to follow and publicize.

Go to the Chamber/Mayor to present the Coalition and the Campaign Planning

Media Blitzes to support major events and opportunities to learn about water issues.
Combine with existing festivals and events: Dia de San Juan for example

Next Meeting
Tucson Botanical Garden
November 14, Tuesday, 4-6 pm



Participants at October 12 Meeting: graduate students, environmental educators from governmental and non-profit organizations, the public library’s community events coordinator, interested citizens, radio media, citizen advocates, and public conservation initiatives..

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